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Mobile engagement is just the start. Retailers need systems that seamlessly connect data, teams, and digital touchpoints in real time.
Learn how digital merchandising strategies powered by Cisco enhance product visibility, drive sales, and create immersive shopping experiences that customers love.
Choose a use case:
Use Case Architecture
Quick, convenient service is essential for drive-thru customers—and retailers need reliable, connected systems to meet these expectations.
Cisco’s solutions enable high-speed communication, real-time order processing, and integrated digital signage to keep drive-thrus moving efficiently. With enhanced visibility and control, retailers can reduce wait times, improve order accuracy, and deliver a seamless experience that keeps customers coming back.
Room-based video systems introduce new endpoints— and new risks.
Cisco Secure Network Analytics (Stealthwatch) continuously monitors traffic from connected cameras, sensors, and IoMT devices to detect anomalies and prevent potential breaches, while maintaining HIPAA compliance.
Keep connected devices secure and compliant
Smooth communication is critical for efficient drive-thru operations.
Webex Devices and Meraki Wireless provide associates with reliable tools to coordinate tasks, communicate with customers, and handle issues in real time. This supports a fast, customer-centric experience that enhances loyalty.
Enable Seamless Communication and Collaboration
Reducing wait times and improving order accuracy creates a better drive-thru experience.
With Webex Connect and ThousandEyes, retailers can leverage real-time data and automation to optimize order workflows and ensure accurate, timely service. This drives customer satisfaction and repeat business.
Enhance Service Efficiency and Accuracy
Reliable network performance is essential for seamless drive-thru service.
Meraki Wireless and SD-WAN provide high-speed, secure connectivity that supports order processing, payment systems, and digital signage. This ensures smooth, uninterrupted service during peak hours.
Ensure Reliable, High-Speed Connectivity
The following outcomes show how Cisco solutions streamline drive-thru operations by delivering reliable connectivity, real-time data insights, and seamless communication tools that keep service moving quickly and accurately.
Business Needs
These are the core challenges retailers are trying to solve when improving customer engagement to increase sales and cultivate loyalty.
Identify the most efficient and effective way to fulfill orders
Rapidly change displays in response to drive-through line and time of day
Turn data-driven insights into action that improve resource allocation and reduce service time
Secure delivery of information, products, and services whenever and however customers want to receive them
Industry Drivers
What’s changing in the retail landscape that’s driving demand for this solution? These are the external trends and pressures your customers are responding to.
Customers have no tolerance for waiting a long time in a drive-through line
Customers expect a more personalized and resilient experience regardless of the engagement channel
Analytics and AI are delivering new ways to automate customer service and present order information
Retailers want to better understand customer behavior at all points of their journey and the real-time health of critical business services that support it
What Cisco Enables
Business Needs
Overview
Mobile Digital Experiences and Wayfinding
Use Case Architecture
Retailers face increasing pressure to provide quick, personalized customer service across every channel. Long wait times, fragmented systems, and inconsistent support can damage loyalty and hurt sales.
Cisco’s solutions break down silos by connecting voice, video, chat, and social into a seamless platform. Advanced AI tools deliver real-time insights and dynamic routing, allowing retailers to anticipate customer needs and resolve issues faster. This unified approach reduces operational complexity while creating exceptional experiences that keep shoppers engaged and coming back.
Room-based video systems introduce new endpoints— and new risks.
Cisco Secure Network Analytics (Stealthwatch) continuously monitors traffic from connected cameras, sensors, and IoMT devices to detect anomalies and prevent potential breaches, while maintaining HIPAA compliance.
Keep connected devices secure and compliant
Effective support starts with clear, reliable communication among staff.
Webex Devices and Meraki Wireless enable associates to collaborate seamlessly, ensuring issues are resolved quickly and efficiently. This supports a customer-first culture that drives retention.
Empower Associates with Reliable Communication Tools
Personalized, intelligent support reduces wait times and improves outcomes.
With Webex Connect and ThousandEyes, retailers can leverage real-time insights and automation to anticipate customer needs and resolve issues faster. This drives satisfaction and strengthens loyalty.
Enhance Support Efficiency with AI and Insights
Retailers can provide seamless assistance across voice, chat, email, and social channels.
Webex Contact Center integrates customer interactions into a unified platform, delivering consistent experiences no matter how customers reach out. This creates a cohesive, responsive support environment.
Deliver Consistent, Omnichannel Support
The following outcomes show how Cisco unify customer interactions, provide real-time insights, and integrate AI-powered capabilities to create exceptional support experiences.
Business Needs
These are the core challenges retailers are trying to solve when improving customer engagement to increase sales and cultivate loyalty.
Turn data-driven insights into action that improve resource allocation
Deliver information, products, and services whenever and however customers want to receive them
Heighten situational awareness of all activity for each customer and order
Consolidate secure messaging and voice platforms
Reduce the cost of each customer interaction while improving customer satisfaction
Industry Drivers
What’s changing in the retail landscape that’s driving demand for this solution? These are the external trends and pressures your customers are responding to.
Analytics and AI are delivering new ways to automate customer service and present order information
Retailers need to know the history of every customer touchpoint at all phases of the journey to provide the best responses in the moments that matter
Call centers have traditionally been focused on issue resolution and service recovery, but retailers are looking for new ways to leverage these investments for proactive customer engagement
Retailers are looking to downsize the physical footprint of contact centers and reduce real estate costs across the business
What Cisco Enables
Business Needs
Overview
Intelligent Contact Center and Customer Support
Use Case Architecture
Shoppers crave engaging, memorable in-store experiences that go beyond static displays. However, retailers often struggle with disconnected digital signage systems, limited content control, and inconsistent customer engagement.
Cisco’s digital signage and immersive experience solutions transform in-store environments by delivering dynamic, data-driven content tailored to shopper behaviors and preferences. With real-time control, retailers can showcase promotions, provide wayfinding, and create interactive experiences that captivate customers and strengthen brand loyalty—all while maintaining operational efficiency and control.
Cisco’s Cisco Spaces and Webex Connect enable retailers to deliver real-time, targeted digital signage that adapts to shopper behaviors.
By showcasing promotions, wayfinding, and immersive content, retailers can create personalized experiences that increase dwell time and drive sales. This helps build stronger brand loyalty and ensures consistent engagement across locations.
Transform Storefronts with Dynamic Content
Understanding how customers engage with digital content is key to refining merchandising strategies.
With ThousandEyes and Catalyst Center, retailers gain actionable insights into network performance and content delivery, ensuring seamless digital experiences. This helps optimize merchandising campaigns for maximum impact.
Provide Immersive In-Store Shopping Experiences
With Meraki Wireless and ThousandEyes, retailers gain reliable, high-performance connectivity essential for delivering dynamic digital content.
These solutions monitor network performance and quickly resolve issues, ensuring content delivery is uninterrupted and engaging. Retailers can scale digital signage across multiple locations while maintaining operational efficiency and performance.
Deliver Reliable, High-Performance Store Networks
Retailers can leverage Cisco’s technology to elevate digital merchandising and create engaging in-store experiences that drive traffic, conversion, and loyalty.
Business Needs
These are the core challenges retailers are trying to solve when improving customer engagement to increase sales and cultivate loyalty.
Deliver promotions that are focused and relevant to customers when and where they are offered
Tailor shopping experiences with personal and contextual information to increase brand affinity
Deliver information, products, and services wherever and however customers want to receive them
Rapidly turn over fixtures and displays in response to customer behavior, product cycles, or season
Support more sustainable business practices
Industry Drivers
What’s changing in the retail landscape that’s driving demand for this solution? These are the external trends and pressures your customers are responding to.
Shoppers expect engaging, personalized, and convenient experiences that merge physical and digital environments.
The shift to omnichannel shopping demands consistent, dynamic, real-time content across all customer touchpoints.
The need to stand out in a competitive market pushes retailers to deliver captivating, memorable experiences.
Retailers seek to align with sustainability goals by reducing reliance on printed signage and materials.
What Cisco Enables
Business Needs
Overview
Digital Signage and Immersive Experiences
Use Case Architecture
Customers today expect seamless, personalized interactions that connect digital and physical retail experiences.
They want tailored offers, easy navigation, and engaging content—delivered in real time. For retailers, meeting these expectations is a challenge, with fragmented systems, limited data visibility, and rising operational demands.
Cisco’s mobile engagement and in-store personalization solutions solve these challenges by providing a unified platform for real-time customer insights and targeted outreach. With tools like mobile apps, location-based messaging, and personalized digital content, retailers can engage shoppers where and when it matters—boosting satisfaction, loyalty, and sales.
Seamless connectivity is the foundation of personalized retail. Meraki Wireless and ThousandEyes deliver reliable, high-performance networking that ensures every digital interaction—from mobile engagement to dynamic content—works flawlessly.
With scalable, secure connectivity, retailers can enhance both customer and associate experiences while optimizing IT operations.
Ensure Seamless Connectivity for Personalized Experiences
In-store personalization transforms the shopping experience. Cisco Spaces provides real-time data on shopper behavior, enabling targeted digital content, personalized promotions, and dynamic wayfinding.
Retailers can create engaging, memorable experiences that increase dwell time, improve satisfaction, and drive revenue.
Personalize the In-Store Journey With Real-Time Insights
Shoppers today expect personalized updates and offers. Webex Connect enables retailers to automate mobile engagement, delivering timely promotions, updates, and reminders through SMS, app notifications, and digital channels.
By connecting with customers on their preferred platforms, retailers can increase engagement, drive loyalty, and boost sales.
Elevate Customer Engagement with Real-Time Mobile Outreach
The following outcomes show how Cisco helps retailers design smarter, faster, and more engaging customer experiences.
Business Needs
These are the core challenges retailers are trying to solve when improving customer engagement to increase sales and cultivate loyalty.
Securely deliver information, products, and services wherever and however customers want to receive them
Tailor shopping experiences with personal and contextual information to increase brand affinity
Ensure inventory is as accurate as possible so staff and customers know what is available in stores and from other channels
Identify the most efficient and effective way to fulfill orders
Industry Drivers
What’s changing in the retail landscape that’s driving demand for this solution? These are the external trends and pressures your customers are responding to.
Customers expect frictionless and secure experiences that enable them to shop whenever they want from wherever they happen to be
Home delivery makes in-store shopping and other fulfillment options less attractive to many customers
Customers have no tolerance for out-of-stocks, slow digital performance, or outages; they may abandon a cart if any items aren’t available or if the digital experience isn't working as expected
Retailers are investing more in e-commerce and fulfillment operations to reduce costs associated with selling and fulfilling orders
What Cisco Enables
Business Needs
Overview
Mobile Engagement & In-Store Personalization
Retail success hinges on delivering seamless, personalized experiences across every touchpoint. Cisco’s solutions empower retailers to connect digital and physical environments, enabling them to engage customers at the right time and place.
Cisco helps retailers create journeys that drive loyalty, increase conversion, and set their brand apart.
Customer Journey