Optimizing for GEO is a full-time job and not every business owner has the time or resources to tackle it on their own. Additionally, with how quickly the industry and the rules that govern digital marketing change, sometimes within the span of weeks, running a business and marketing it on your own is simply impractical.

If you want your digital presence to match the same level of quality customers have come to expect from your business offerings, it may be time to bring in the professionals.

Pinnacle Creative is ready to help your business standout in the burgeoning AI era.

In addition to SEO best practices such as consistently publishing content with rich insights for your target audience that strengthens your authority and consumer trust, GEO will require expanding your online presence to the places AI collects data, social, media, and review platforms.

For example, imagine you have recently started an alpaca farm and want to get the word out. You build a quality website, write in-depth blogs about why alpacas are the best, and post events on your social accounts to encourage visitors. This is all great for SEO, but what about GEO?

To enhance your alpaca farm's GEO, you must:

• Offer a quality website with rich, informative content (not just keywords) discussing alpacas and your farm's offerings

• Promote positive reviews

• Appear in content like listicles (i.e. Top 10 Family Activities to Try This Summer)

• Contribute to threads in messaging forums like Reddit or Quora

• Be cited in wiki's (Wikipedia, Alpaca-Wiki)

• Encourage positive social mentions and other user-generated content

By becoming a trusted authority on your product or service offering, AI is more likely
to cite your business or organization when responding to user queries.

With the skyrocketing popularity of AI Search coupled with automatically generated search summaries, GEO is the natural evolution of SEO strategies used to help businesses appear higher in search result rankings.

As fewer users venture beyond the Google AI summary for inquiries like: "Where can I get chicken and waffles within 10 minutes driving distance?" or ask ChatGPT, "What is the best entry-level webcam for becoming a streaming superstar?", you want to ensure that AI Citations feature your business in their response if you provide that product or service.

While traditional SEO still matters, it's becoming increasingly important to present your online brand presence and offerings in ways that AI Large Language Models will see and cite, ensuring you tap into the rapidly growing customer base integrating AI into their online purchasing decisions.

You have probably noticed that when you search for a topic, sponsored ads appear first, followed by AI summaries, and with a little bit of scrolling, ranked links to different business and informational websites.

This strategy helps Google reduce the amount of traffic leaving their site, maximizing both the time users interact with Google AI and the amount of paid ads shown, generating more money for Google.

Now that AI summaries have taken the place of once coveted ranked search which could be improved with SEO (Search Engine Optimization), site owners must adjust their approach to managing online visibility in a way that encourages AI to cite their businesses across platforms in summaries and conversations.

The strategy of optimizing visibility online for AI large language models is GEO, or Generative Engine Optimization.