An interactive deliverable is a digital asset—such as a guide, brochure, or presentation—that allows users to actively engage with the content rather than just passively read it. Built with clickable elements, animations, embedded media, and responsive layouts, interactive deliverables provide a more immersive and personalized experience.
They’re designed to improve comprehension, boost engagement, and guide users toward key actions—making them ideal for marketing, education, sales, and recruitment efforts.
Adoption and ROI
Brands are increasing their investment—marketers allocate about 14% of their marketing budgets to interactive content
The number of companies using interactive formats has doubled from 2023 to 2024
67% of marketers use interactive content to improve lead nurturing, and 70–72% report it boosts lead generation
Brand and Lead Impact
81% of marketers say interactive content captures attention more effectively than static content
88–93% of marketers report interactive content helps differentiate their brand and educate buyers more effectively
Engagement and Conversions
Interactive content drives 52.6% higher engagement compared to static formats
It typically generates 2× more engagement and 2× more conversions than passive content
93% find it effective in educating target audiences —compared to 70% for static content
88% of marketers believe interactive content improves learning and retention
