The Strategy
The Strategy
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The Challenge
HopeHealth is growing fast—but attracting top provider talent to Florence, SC comes with unique obstacles. While the area offers a low cost of living and strong community ties, it’s often overlooked by providers unfamiliar with life outside major metro areas.
Physicians may have limited knowledge of Florence’s healthcare landscape, cultural appeal, or lifestyle opportunities.
At the same time, traditional recruitment tools—like static PDFs or job board listings—can struggle to standout from competing opportunities.
Dynamic interactives capture the energy and heart of HopeHealth’s mission and the impact of its work with underserved populations. Without a compelling, accessible way to tell their story, qualified candidates may pass over the opportunity without ever fully understanding it.
HopeHealth plays a vital role in expanding access to quality care across South Carolina, with a particular focus on underserved populations and infectious disease treatment. As a growing FQHC with deep community roots, the organization is actively working to meet rising demand by bringing on new physicians and advanced practice providers.
But in today’s competitive landscape, recruiting providers isn’t just about filling positions—it’s about making a meaningful connection. Providers want to understand the mission, culture, and impact of the organizations they consider. They want a community where they can safely raise a family and build a legacy.
To attract the right candidates, HopeHealth needs a recruitment experience that reflects the quality of care it delivers every day.




























